What are the benefits of SEO training?

What are the benefits of SEO training?

Written by Alison Lurie, In Marketing, Published On
February 9, 2022

Before directly moving on to the subject of SEO training courses in Kenya, let’s look at some of its basics. The following section deals with the definition of SEO and the importance of enrolling yourself for a course of the same.

What is SEO?

Search Engine Optimization (SEO) is the method of increasing the number and quality of incoming traffic into a website. SEO involves no paid promotions and only depends on the organic results of search engines.

What is meant by ‘quality of traffic’?

A search result brings back several web pages. What kind of people’s search results do you want your website to appear could be controlled by search engine optimization. Increasing the quality of traffic means targeting only those who are genuinely interested in your products or services on your website.

Why quantity is useful too?

Targeting only the absolute genuine prospective customers is a smart move. But sometimes being too specific could drop the number of visitors. If your website draws more traffic, your brand is becoming more popular. So even if they don’t click the buy button, they are learning about what your brand offer, this your brand is forming an image. When a sandwich maker stops working in the near future, chances are they’ll remember you.

Are you curious about how to generate more traffic or improve the quality of the same? A well-constructed SEO training in Kenya could give you all the required skills to do so. This brings us to the next part: the importance or benefits of SEO training.

What are the benefits of SEO training?

SEO has several aspects which you can learn in a certified SEO training course. There are different types of SEO courses, of which, some concentrate on Off-Page SEO, some on On-Page SEO. Enrolling yourself in an SEO training course in Kenya also lets you gain extensive knowledge regarding keyword research strategy. The importance of an SEO course does not stop here. Some of the most significant benefits of an SEO course are listed below:

  • Learn to drive in more quality traffic

The concept of SEO is centered on a very rational notion: Consumers can find your website when they need the things you’re selling or the services. This is very much contrary to the decade-old method of unwanted emails or interruptive ads which were annoying. If your website pops up on the search results and provides useful information when a consumer needs it the most, this increases the chance of prospective turning into sales.

  • Learn to make user-friendly websites

If a website is not user-friendly, it’s not going anywhere. Well-structured websites attract more visitors. The visitors will prefer a website that is more user-friendly than its equivalent competitors.

  • Learn to boost conversion rates

Easily navigable websites with clear content and eye-catching designs are the way to convert prospective buyers into loyal customers. In SEO training in Kenya, you’ll learn what to alter and not to in a webpage that is responsible for conversion rates.

  • Learn to build brand awareness

You, as an SEO specialist are also responsible (although trivially) for the brand awareness of your client. In SEO, one of the goals is to rank your client’s website higher on a search engine. People often judge the reliability of a website by its position on the first page of search results on Google. So, if you’re able to land your client’s website higher on the first page of a search engine, you have succeeded. Now, that brand’s image will grow, thus increasing potential customers and brand awareness.

  • Learn to improve website speed

The SEO training in Kenya also teaches you how to optimize a website to increase its speed. A fast website is a very important factor in generating sales and leads. If a company is not yet popular enough and has to depend on ads for leads, they’re going to need lighter, smooth, and user-friendly websites. Because the second a consumer finds a website slow, they’ll move on to equivalent brands that offer the same services.

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